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Food Bank For New York City

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Ads & PSAs

Food Bank For New York City works to raise awareness of food poverty in New York City every day. A single placement of our acclaimed print ads and public service announcements (PSAs) help the Food Bank reach millions of potential supporters. At the Food Bank, we’re able to do a lot with a little.  That’s because we can leverage donations, wholesale prices and our efficiency to really make your dollar count.

Broadcast and print quality versions of both the ad campaigns and public service announcements are available to the press. Please contact Carol Schneider, Associate Director of Media Relations, at 212.566.7855 ext 2231 for assistance.

Celebrities, chefs, corporations, professional athletes and volunteers will show how they are thankful this November by participating in Food Bank’s Thankful to Give campaign. Starting November 10th, nearly a dozen Food Bank celebrity ambassadors will appear in a new Thankful to Give ad campaign across the city, urging New Yorkers to help end hunger. Sunny Anderson, Kevin Bacon, Mario Batali, Kelly Bensimon, Anthony Bourdain, Selita Ebanks, Katie Lee, Daphne Oz, Oliver Platt, Susan Sarandon and Stanley Tucci will be featured in digital and print ads, declaring: “The city is our home. Hunger is not welcome here. 1 in 5 of our neighbors can’t put food on the table. Help us end hunger in NYC.”  Photos: Melanie Dunea/CPi


PSA 2013

Hunger is not always easy to see.


Fall 2013 Subway Ads

Hunger is not welcome here - Susan Sarandon2013 ad - Mario Batali2013 ad - Selita Ebanks2013 ad - John Leguizamo2013 ad - Kevin Bacon


30th Anniversary Video:  We CAN End Hunger


PSA 2012

Hunger is uncomfortable so people don't talk about it. Stanley Tucci, Kiera Sedgwick, Ruben Santiago-Hudson,Mario Batali, Gavin Rossdale, The Edge, Tonya Lee Williams, Chris Canty, Kevin Bacon, and Oliver Platt are speaking out on behalf of Food Bank For New York City.

$1 = 5 Meals

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Subway 2

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This holiday season, make your dollars count. For every dollar donated, the Food Bank helps provide 5 meals to our neighbors struggling to put food on the table. Think about it. That $10 book download can help the Food Bank feed 50 hungry children. That $5 latte can provide dinner for 25 seniors. Even a $1 song download can put dinner on the table for a family of 5. Featured in New York City subways until December 12th, look for our advertising campaign and get inspired to donate, advocate and volunteer


Change One Thing

Change One Thing: Water


Swapping one soda for a glass of water. Trading a donut for an orange. Eating healthy doesn’t have to mean overhauling your diet or buying expensive “health food." It can start with just one healthy choice per day. That’s the message behind Change One Thing, the Food Bank's campaign aimed at food stamp–eligible New York City teenagers. Change One Thing is the social marketing component of CookShop, the Food Bank’s federally funded nutrition education program for low-income children, teens and adults.


$1 = 5 Healthy Meals For New Yorkers in Need

If I Close My Eyes PSA screenshot What can $1 get you...

Watch Stanley Tucci, Emeril Lagasse, The Edge, Anthony Bourdain, Steve Buscemi and Salman Rushdie try to guess exactly what you can get for $1 in New York City. The answer? Not much - unless you're the Food Bank. Watch the public service announcement (PSA), "$1 = 5 meals" This PSA was created and produced by Stefan Forbes, of InterPositive Media.

Check out our past ad and PSA campaigns.

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